Newsletter & Email Writing
Your email list is full of people who already said yes to you. Don't respond by going quiet.
We write and manage newsletters (without it feeling like a sales pitch every time they open their inbox). We turn prospects into leads, and leads into inquiries.
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You have an email list. But you don't have anything else.
No consistent presence
People signed up to hear from you. Irregular sending destroys the one thing email depends on: trust. Open rates drop, deliverability suffers, and the list you spent years building becomes harder to recover.
Warm leads cooling off
Your emailing list is full of people further along than any cold prospect. Don't do the hard work of finding them just to go quiet.
No sent emails
Silence still says something. Every month you don't show up is a month your competitor does.
No long-term strategy
90% of your subscribers are not making a buying decision right now. When they're ready, they'll go with whoever stayed present.
We bring 15+ years of B2B writing experience.
We don't just write well. We write to sell. We understand what appeals to a B2B audience and how to turn a newsletter into a long-term business asset.
01
Voice & Strategy Session
Newsletters can fail before the first word is written if nobody asks the right questions. We get clear on who your subscribers are, where they are in their decision-making, and what they need to hear right now.
02
First Issue
We send you a draft, you read it as your subscriber would, and we refine until it's right. This issue will set the standard going forward.
03
Ongoing Writing & Delivery
From here, we handle it. Every issue is written, compiled and scheduled. You'll see each email before it goes out to make sure everything's correct.
04
Review & Refinement
We review what's working monthly. We use that to sharpen next month's content and make sure it is getting closer to your best clients.
We handle everything: the content strategy, writing, structure, and delivery. You simply provide an email database and plug us in. Show up to your audience consistently without adding to your headcount.
Our Newsletter Services
3 service tiers. Individual pricing within the brackets.
Non-negotiable costs: once-off setup fee + monthly retainer.
Starter Pack
1 newsletter per month +- Full end-to-end copy
- Design: template + using the brand CI Guide
- ESP (email service provider) setup and send
- UTM tracking on all CTAs
Service we Sell
2 newsletters per month +- Everything in Starter +
- A/B testing
- Monthly performance report
- Personalisation tokens set up
- Segment management
Top Tier
4 newsletters per month +- Everything in Middle Tier +
- Multi-segment sends
- In-depth monthly performance report
- List health review quarterly
Note: factors that affect pricing within the brackets:
- word count
- technicality of content
- size of the base
We Also Offer
Wider email services: sequencing, template writing and white-labelling services. Please reach out if you're interested!
Make the Write Call
Your subscribers opted in because something made them want to hear more from you. Ready to show up in inboxes without writing a word?
Book a Call