PR & Media Relations
Things about you carry far more weight when someone else says them.
B2B professionals are brilliant at what they do. They're also very good at writing for people who already understand them. Internal language, industry shorthand, and jargon that lands nowhere near the decision-maker reading it.
We write pieces that land and manage the media relationships and placement. The result: we put you in the conversations that matter, and get your stories to reach audiences your owned channels can't.
Book a CallPlaceholders — the mastheads we land go here.
The power of a good story, through the right publication, to an interested audience.
Earned third-party credibility
A placement in the right publication puts a credible third party between you and the claim. Buyers don't hear a pitch. They hear proof.
Showcase your experience
You know your industry better than most. But if the publications your buyers read have never mentioned your name, that expertise is invisible. Invisible experts don't win deals.
Reach the right audiences
Owned media only goes so far. PR enables you to reach buyers that may not even know your name.
Long-term wins
PR is a compound investment. Building a media relationship now, becomes the established default expert in two years.
Go from visible to credible.
Translate your expertise into sustained industry authority.
01
Discovery Session
Most founders underestimate what they have. This session surfaces it. We identify two or three strong story angles before we approach writing and publication.
02
Story Strategy
We craft the story to PR specifications. We ensure the piece is informative, insightful, and most importantly interesting to read.
03
Media Strategy
We map the publications, journalists, and content formats that reach your specific buyers. We prioritise by relevance and quality of audience.
04
Placement
We manage the process through publication, including post-publication reporting and media reach.
We work with a specialist PR team to help founders and executives build credibility with the people deciding whether to work with them. Media coverage achieves that in a way that no owned content can replicate.
What You Get
A complete media strategy
Not a list of every publication that might say yes. A focused plan targeting the outlets your buyers read, trust, and act on.
Written press releases
Written in your voice and built around a real angle. With consistent PR and engaging stories, we build you into an expert in your industry.
Journalist outreach
We manage the relationships with editors and journalists.
Interview preparation
If content gets picked up for an interview (and if you're available), we help prepare you for the questions, and with anything else you might need.
“We really enjoyed working with the team at Unyfy. They felt like an extension of our team rather than an external agency, and were always easy to collaborate with. The press releases they wrote for us were well researched, well written and captured our messaging without needing lots of back and forth. They also supported us with personal branding on LinkedIn. I'd happily recommend Unyfy to any business looking for a team that's thoughtful, easy to work with and delivers high-quality PR and content.”
Your Story is Worth Telling. Who is Hearing It?
There are buyers that have never heard of you. Let's change that.
Book a Call